Currently, there is not one dominant clothing or apparel brand that exists in the aviation community today. Sunglasses and timepiece manufacturers are the only fashion related items occupying this market segment. One major brand has not been introduced to the air show patrons, pilots, or aviation professionals. PilotMagGear is building a brand of adventure and excitement . Naturally, to couple our brand with a clothing and apparel line could be a large revenue generator and marketing springboard for the company. With the use of an inconic logo, PilotMagGear will start its own branding effort through the sale of clothing and other promotional products. We would like to emulate the success of the famous Polo Shirt that emphasized not the name of a brand but a representation of status and inclusion. The polo pony logo instituted a fashion statement synonymous with luxury and wealth, all the while solidifying its brand and selling more categories of clothing and accessories. Our PilotMag logo would like to build our company’s brand, but also set a standard for aviation fashion.